April is here, and with it comes fresh momentum for your coffee brand. This month, we’re highlighting a standout Rwanda coffee—known for its vibrant profile and exceptional quality—alongside a few important reminders and updates designed to help you stay on track and continue growing.

As always, our goal is simple: help you build a more credible, more profitable brand with the right products, the right positioning, and the right support behind you

April Coffee of the Month – Rwanda Jarama (Cyiya Community)

Region - Cyiya Village, Nyamasheke District, Western Province, Rwanda

Grower - Smallholder farmers organized around the Murundo coffee washing station.

Altitude: 1700-1900 masl

Variety: Local Bourbon Varieties

Soil: Volcanic Loam

Process: Full Washed

Roast Level:  Medium (leaning medium/light to preserve the sweet, fruit notes)

This month’s coffee comes from the Jarama Washing Station in western Rwanda, operated by the Kivubelt group. Grown in the high-elevation community of Cyiya, near the Nyungwe Forest, this coffee benefits from rich volcanic soil, cool climate, and ideal growing conditions—producing some of the top lots in the region each year.

Kivubelt was founded in 2011 with a mission to improve both coffee quality and local livelihoods. Today, they work with over 500 smallholder farmers, providing training, fair pricing, and quality incentives—often paying up to 50% above local market rates for exceptional coffee.

This region is known for producing coffees with deeper sweetness and complexity, and this lot is a great example of that.

In the cup: Expect a smooth, layered profile with notes of peach, guava, brown sugar, tea-like florals, and a soft caramel finish.

Please check out our simplified Calendar view for upcoming meetings and see the list below:

March 19:  Monthly Topic Meeting - What Buyers are Demanding in 2026

March 26: Partner Growth & Market Insight Meeting - Growing Your Wholesale Business

April 9: Collective Meeting - Live Cupping Event (Collective Members Only)

April 16: Monthly Topic Meeting - Specialty Grade Coffee: How to Talk About it to Improve Sales.

Reminders:

Collective members:  if you want to participate in next month's 'virtual cupping', please be sure we have your address by March 25th so we can send your coffee samples.

Elite Partners:  We need your custom fulfillment plan by the 25th to ensure they go into use on April 1st.  Also remember to plan ahead for your 1:1 Zoom sessions.  Times are limited and fill up fast.  We have opened up more time slots and extended how far in advance you can book to help.

All Partners:  those brands took last month's challenge to update their business plans can submit them for review and feedback anytime this month. This is a free brand review with personalized recommendations.

Fulfillment Times on All Lines are still running 2-4 business days.

We are still experiencing record sales levels so be sure that you plan ahead for events and place orders well in advance.  Remember that expediting orders is not available at this time - we do make exceptions but there will be times when it would not be fair to other brands to bump you up so don't count on it in your planning.

Top Sellers Feb 15 - Mar 15.

Best seller, single O, Flavored samples packs 1,2,3

4) 6BEAN

5) Cowboy

6) Hibiscus Berry Tea

7) Bali

8) Cold Brew

9) Colombia

10) Coffee With Mushrooms - Medium

Fastest growing (% change) since last month.

1) Matcha

2) Coffee with Mushrooms - Medium

3) Instant with Mushrooms

4) Matcha with Mushrooms

5) Hibiscus Berry Tea

6) Kopi Safari

7) Peach Tea

8) Ethiopia

As aways, don't hesitate to send an email if you need help growing your business.

April is here, and with it comes fresh momentum for your coffee brand. This month, we’re highlighting a standout Rwanda coffee—known for its vibrant profile and exceptional quality—alongside a few important reminders and updates designed to help you stay on track and continue growing.

As always, our goal is simple: help you build a more credible, more profitable brand with the right products, the right positioning, and the right support behind you

April Coffee of the Month – Rwanda Jarama (Cyiya Community)

Region - Cyiya Village, Nyamasheke District, Western Province, Rwanda

Grower - Smallholder farmers organized around the Murundo coffee washing station.

Altitude: 1700-1900 masl

Variety: Local Bourbon Varieties

Soil: Volcanic Loam

Process: Full Washed

Roast Level:  Medium (leaning medium/light to preserve the sweet, fruit notes)

This month’s coffee comes from the Jarama Washing Station in western Rwanda, operated by the Kivubelt group. Grown in the high-elevation community of Cyiya, near the Nyungwe Forest, this coffee benefits from rich volcanic soil, cool climate, and ideal growing conditions—producing some of the top lots in the region each year.

Kivubelt was founded in 2011 with a mission to improve both coffee quality and local livelihoods. Today, they work with over 500 smallholder farmers, providing training, fair pricing, and quality incentives—often paying up to 50% above local market rates for exceptional coffee.

This region is known for producing coffees with deeper sweetness and complexity, and this lot is a great example of that.

In the cup: Expect a smooth, layered profile with notes of peach, guava, brown sugar, tea-like florals, and a soft caramel finish.

Please check out our simplified Calendar view for upcoming meetings and see the list below:

March 19:  Monthly Topic Meeting - What Buyers are Demanding in 2026

March 26: Partner Growth & Market Insight Meeting - Growing Your Wholesale Business

April 9: Collective Meeting - Live Cupping Event (Collective Members Only)

April 16: Monthly Topic Meeting - Specialty Grade Coffee: How to Talk About it to Improve Sales.

Reminders:

Collective members:  if you want to participate in next month's 'virtual cupping', please be sure we have your address by March 25th so we can send your coffee samples.

Elite Partners:  We need your custom fulfillment plan by the 25th to ensure they go into use on April 1st.  Also remember to plan ahead for your 1:1 Zoom sessions.  Times are limited and fill up fast.  We have opened up more time slots and extended how far in advance you can book to help.

All Partners:  those brands took last month's challenge to update their business plans can submit them for review and feedback anytime this month. This is a free brand review with personalized recommendations.

Fulfillment Times on All Lines are still running 2-4 business days.

We are still experiencing record sales levels so be sure that you plan ahead for events and place orders well in advance.  Remember that expediting orders is not available at this time - we do make exceptions but there will be times when it would not be fair to other brands to bump you up so don't count on it in your planning.

Top Sellers Feb 15 - Mar 15.

Best seller, single O, Flavored samples packs 1,2,3

4) 6BEAN

5) Cowboy

6) Hibiscus Berry Tea

7) Bali

8) Cold Brew

9) Colombia

10) Coffee With Mushrooms - Medium

Fastest growing (% change) since last month.

1) Matcha

2) Coffee with Mushrooms - Medium

3) Instant with Mushrooms

4) Matcha with Mushrooms

5) Hibiscus Berry Tea

6) Kopi Safari

7) Peach Tea

8) Ethiopia

As aways, don't hesitate to send an email if you need help growing your business.