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Happy New Year Private Label Partners.
We hope you are enjoying the new year and the follow up sales from the holidays.
For 2025, we will be adding additional training. These are in depth, small group sessions with a focus on succeeding in todays market and growing your coffee business.
Q1 will be a 3 part series including concepts, real world examples, and proven ways to grow your business. This is best practice for creating a successful coffee business broken down into 3 progressive steps.
Coffee Marketing 101: Laying the Foundation (3:00 on 1/23)
Coffee Marketing 102: Growing your Reach (3:00 on 2/20)
Coffee Marketing 201: Scaling for Success. (3:00 on 3/20)
Cost for the series is $200. The live session will be at 3:00 Pacific.
Recordings will be available if you miss any of the sessions.
Coffee of the month for February - El Salvador (Natural Process)
Region - Quezaltepeque, La Libertad Department, El Salvador
Grower - The Belismelis-Alvarez Family | Finca La Esperanza
Elevation - 1000 - 1450 MASL
Soil - Volcanic Loam
Variety - Bourbon, Catimor hybrids
Process - Natural
Roast Level - Medium
Cupping Notes - Cherry juice, raspberry, chocolate
The extended Belismelis-Alvarez family manages 15 separate estates in El Salvador, totaling almost 900 hectares. Descending from Spanish settlers who arrived in the mid-1800s, the current generation is the sixth to be involved in coffee farm management.
Like many European arrivals in the 19th century, Don Emilio Belismelis settled in the department of Santa Ana and adopted coffee production as a vocation and passion. From the 1880s until the 1930s, El Salvador’s coffee sector boomed. Coffee at times was the country’s sole export, a source of great wealth (and a large portion of US coffee consumption), thanks to El Salvador’s early liberalist embrace of the crop and its widespread investment in export infrastructure.
The operation is based out of the San Miguel mill, in Ahuachapán. La Esperanza’s daily cherry pickings are transported here to sun-dry on the mill’s patios. Each individual day lot is cupped in the Antigua lab. Over the course of the harvest profiles are established, and larger lots are compiled for export. The family focuses on relationships, taking care of its family, the workers and the land that provides their livelihood.
This naturally processed coffee is a bright cup, nice body with a sweet berry profile.
Fulfillment Times- All lines are running 1-3 business days from order receipt to shipment
January 20 is a shipping holiday so expect +1 day on shipping times
Best Sellers Dec 15th-Jan15th.
6Bean
Cowboy
Pecan Pie (one HVP's holiday ad success)
Best Sellers Samples
Single O Samples
Whiskey Barrel
Flavored Samples
Sweet Espresso
Ethiopia
Cold Brew
Don't hesitate to email if you need help. Demand remains at all time highs and our competitive set has significantly higher COGS giving you a huge competitive advantage. If you need help with your business or marketing plan, email for help, join the monthly ZOOMs or sign up for the small group marketing training.
Have a great month!!
Happy New Year Private Label Partners.
We hope you are enjoying the new year and the follow up sales from the holidays.
For 2025, we will be adding additional training. These are in depth, small group sessions with a focus on succeeding in todays market and growing your coffee business.
Q1 will be a 3 part series including concepts, real world examples, and proven ways to grow your business. This is best practice for creating a successful coffee business broken down into 3 progressive steps.
Coffee Marketing 101: Laying the Foundation (3:00 on 1/23)
Coffee Marketing 102: Growing your Reach (3:00 on 2/20)
Coffee Marketing 201: Scaling for Success. (3:00 on 3/20)
Cost for the series is $200. The live session will be at 3:00 Pacific.
Recordings will be available if you miss any of the sessions.
Coffee of the month for February - El Salvador (Natural Process)
Region - Quezaltepeque, La Libertad Department, El Salvador
Grower - The Belismelis-Alvarez Family | Finca La Esperanza
Elevation - 1000 - 1450 MASL
Soil - Volcanic Loam
Variety - Bourbon, Catimor hybrids
Process - Natural
Roast Level - Medium
Cupping Notes - Cherry juice, raspberry, chocolate
The extended Belismelis-Alvarez family manages 15 separate estates in El Salvador, totaling almost 900 hectares. Descending from Spanish settlers who arrived in the mid-1800s, the current generation is the sixth to be involved in coffee farm management.
Like many European arrivals in the 19th century, Don Emilio Belismelis settled in the department of Santa Ana and adopted coffee production as a vocation and passion. From the 1880s until the 1930s, El Salvador’s coffee sector boomed. Coffee at times was the country’s sole export, a source of great wealth (and a large portion of US coffee consumption), thanks to El Salvador’s early liberalist embrace of the crop and its widespread investment in export infrastructure.
The operation is based out of the San Miguel mill, in Ahuachapán. La Esperanza’s daily cherry pickings are transported here to sun-dry on the mill’s patios. Each individual day lot is cupped in the Antigua lab. Over the course of the harvest profiles are established, and larger lots are compiled for export. The family focuses on relationships, taking care of its family, the workers and the land that provides their livelihood.
This naturally processed coffee is a bright cup, nice body with a sweet berry profile.
Fulfillment Times- All lines are running 1-3 business days from order receipt to shipment
January 20 is a shipping holiday so expect +1 day on shipping times
Best Sellers Dec 15th-Jan15th.
6Bean
Cowboy
Pecan Pie (one HVP's holiday ad success)
Best Sellers Samples
Single O Samples
Whiskey Barrel
Flavored Samples
Sweet Espresso
Ethiopia
Cold Brew
Don't hesitate to email if you need help. Demand remains at all time highs and our competitive set has significantly higher COGS giving you a huge competitive advantage. If you need help with your business or marketing plan, email for help, join the monthly ZOOMs or sign up for the small group marketing training.
Have a great month!!
Bryan Rauch
