This next month, we will continue focusing on and discussing best practices. Thanks to some new AI-powered tools, we are now able to capture data faster and more accurately than ever before. We are seeing in real time the impact that following best practices has on sales, how members in our programs are improving performance, and just how accurate current demand surveys truly are.

We hope you will join us this month, as these topics will continue to be part of our upcoming meetings.

May 21st: Monthly Topic Meeting — Roast Levels and How They Drive Buyer Behavior in 2026
Learn how to adapt your product offerings and website to better match today’s coffee buyer demand.

May 28th: Basic Roasting Science and Talking About Coffee With Authority
Helping stores improve credibility, storytelling, and conversion rates.

June 11th: Build Your 3-Channel Revenue Stream (Collective Members)
Taking your coffee business to the next level of sales growth.

June 11th: Monthly Topic Meeting (Note the date change) — Where Your First 100 Customers Come From and What They Want in a Coffee Brand
(Hint: Best practices align closely with nearly every top attribute buyers are currently looking for.)

Coffee of the Month - June - Costa Rica: Finca Amista

Region - Coto Brus, Puntarenas, Costa Rica

Grower - Roberto Montero - Finca Amistad

Varietal - Caturra, Catuai

Altitude - 1200-1500 masl

Soil - Volcanic loam

Process - Fully Washed and Sun Dried

Certifications - Organic, Smithsonian Bird Friendly (do not use this anywhere except when describing the farm on your site).

Roast level - Medium

Flavor Profile - Sweet berry brightness, light citrus herbal notes, a smooth creamy texture, and a rich chocolate brownie finish.

The coffee from Hacienda la Amistad shines not only in the cup, but in its commitment to the environment and community. It’s remarkable that 97% of the land that Roberto Montero’s grandfather first purchased in the early 1900s has been dedicated to forest preservation, with 6,000 of the original 10,000 hectares given back to the government of Costa Rica for the for the preservation of La Amistad International Park, the largest natural reserve in Central America. With the 4,000 hectares that have remained in this third-generation coffee farmer’s possession, Montero has dedicated 300 hectares to organic coffee production and most of the rest is forested and teeming with wildlife.

Roberto’s commitment to organic farming pairs harmoniously with his commitment to his community. La Amistad’s proximity to the border of Panama has attracted many indigenous people from that country who come to the farm during harvest season with their entire families. Roberto ensures their needs are met by providing housing and free access to medical care for the seasonal pickers. Roberto also takes pride in his ability to provide more than 100 full-time jobs to his neighbors from Las Mellizas, not only in coffee cultivation, but also in the dried fruit operation that he runs year-round at La Amistad. Roberto hosts an annual employee celebration to recognize all their hard work and he also distributes school supplies to their children each year before school starts.

Royal imported this coffee and has a video from La Amistad available for your viewing HERE

 

 

Fulfillment Times on All Product Lines Are Currently Running 2–4 Business Days

We are continuing to experience record sales, so please be sure to plan ahead for all events and place orders well in advance. Please remember that expedited ordering is not currently available. While we do make rare exceptions when possible, brands should not rely on this, as moving orders ahead in production would be unfair to other brands already scheduled on the roast list.

As always, please don’t hesitate to contact us with questions or if you would like a quick review of your website or business plan to help strengthen and improve your coffee business.

This next month, we will continue focusing on and discussing best practices. Thanks to some new AI-powered tools, we are now able to capture data faster and more accurately than ever before. We are seeing in real time the impact that following best practices has on sales, how members in our programs are improving performance, and just how accurate current demand surveys truly are.

We hope you will join us this month, as these topics will continue to be part of our upcoming meetings.

May 21st: Monthly Topic Meeting — Roast Levels and How They Drive Buyer Behavior in 2026
Learn how to adapt your product offerings and website to better match today’s coffee buyer demand.

May 28th: Basic Roasting Science and Talking About Coffee With Authority
Helping stores improve credibility, storytelling, and conversion rates.

June 11th: Build Your 3-Channel Revenue Stream (Collective Members)
Taking your coffee business to the next level of sales growth.

June 11th: Monthly Topic Meeting (Note the date change) — Where Your First 100 Customers Come From and What They Want in a Coffee Brand
(Hint: Best practices align closely with nearly every top attribute buyers are currently looking for.)

Coffee of the Month - June - Costa Rica: Finca Amista

Region - Coto Brus, Puntarenas, Costa Rica

Grower - Roberto Montero - Finca Amistad

Varietal - Caturra, Catuai

Altitude - 1200-1500 masl

Soil - Volcanic loam

Process - Fully Washed and Sun Dried

Certifications - Organic, Smithsonian Bird Friendly (do not use this anywhere except when describing the farm on your site).

Roast level - Medium

Flavor Profile - Sweet berry brightness, light citrus herbal notes, a smooth creamy texture, and a rich chocolate brownie finish.

The coffee from Hacienda la Amistad shines not only in the cup, but in its commitment to the environment and community. It’s remarkable that 97% of the land that Roberto Montero’s grandfather first purchased in the early 1900s has been dedicated to forest preservation, with 6,000 of the original 10,000 hectares given back to the government of Costa Rica for the for the preservation of La Amistad International Park, the largest natural reserve in Central America. With the 4,000 hectares that have remained in this third-generation coffee farmer’s possession, Montero has dedicated 300 hectares to organic coffee production and most of the rest is forested and teeming with wildlife.

Roberto’s commitment to organic farming pairs harmoniously with his commitment to his community. La Amistad’s proximity to the border of Panama has attracted many indigenous people from that country who come to the farm during harvest season with their entire families. Roberto ensures their needs are met by providing housing and free access to medical care for the seasonal pickers. Roberto also takes pride in his ability to provide more than 100 full-time jobs to his neighbors from Las Mellizas, not only in coffee cultivation, but also in the dried fruit operation that he runs year-round at La Amistad. Roberto hosts an annual employee celebration to recognize all their hard work and he also distributes school supplies to their children each year before school starts.

Royal imported this coffee and has a video from La Amistad available for your viewing HERE

 

 

Fulfillment Times on All Product Lines Are Currently Running 2–4 Business Days

We are continuing to experience record sales, so please be sure to plan ahead for all events and place orders well in advance. Please remember that expedited ordering is not currently available. While we do make rare exceptions when possible, brands should not rely on this, as moving orders ahead in production would be unfair to other brands already scheduled on the roast list.

As always, please don’t hesitate to contact us with questions or if you would like a quick review of your website or business plan to help strengthen and improve your coffee business.