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We hope you are enjoying the season and taking advantage of the huge demand for specialty grade coffee.
We have been discussing the wild coffee market in all of our meetings and will continue to do so.
We will carefully watch the market for a couple more weeks and then will create the new pricing. Expect this to go into effect April 1. Please don’t wait for your COGS to change.
We recommend that you monitor your competitive set and match price increases. Most indicators show a $2-4/lb increase at the wholesale level and your retail competitive set will be reflecting this in the prices.
The Q1 training topics are focused on helping you successfully sell in 2025.
This Thursday is Coffee Marketing 102 for those of you who signed up - remember that recordings of this series are available if you want to jump in mid session.
The3 part series includes concepts, real world examples, and proven ways to grow your business. This is best practice for creating a successful coffee business broken down into 3 progressive steps.
Coffee Marketing 101: Laying the Foundation (3:00 on 1/23)
Coffee Marketing 102: Growing your Reach (3:00 on 2/20)
Coffee Marketing 201: Scaling for Success. (3:00 on 3/20)
Cost for the series is $200. The live session will be at 3:00 Pacific.
Sign up here
Please don’t forget to join our all partner meeting on 2/27 and remember that you can join any of the Weekly meetings on Thursday if you need help with any specific topic ‘too heavy’ for an email.
Coffee of the month for March - Ethiopia(Natural)
Region -Idido municipality, Yirgacheffe district, Gedeo Zone, Southern Nations, Nationalities, and Peoples’ Region, Ethiopia
Grower - Alamayehu Gosaye
Elevation - 2200-2400 MASL
Soil - Vertisol
Variety - Wolisho, Dega (local landraces), and 74112 and 74110 local landraces
Process - Full Natural and Dried on Raised Beds
Roast Level - Medium/Light - right at 1st crack
Cupping Notes - Lemon, blueberry, strawberry, floral, chocolate, creamy
Idido is part of Yirgacheffe, one of 8 woredas, or districts, that together comprise the dense and competitive highland zone of Gedeo. (The entire Gedeo zone is often referred to as “Yirgacheffe” thanks to the notoriety of this particular district.) Idido is one of Ethiopia’s best-known communities. It’s centrally located among Yirgacheffe producers, being just a few kilometers outside the town of Yirga Chefe itself—a surprisingly small community given its mythical stature as one of the world’s most gifted coffee landscapes. As a coffee terroir, this part of Gedeo has for decades been considered a benchmark for beauty and complexity in arabica coffee—known for being beguilingly ornate and jasmine-like when fully washed, and seductively punchy and sweet when sundried--and hardly requires an introduction.
For this lot, the processing station, managed by Mesele Haile, and hundreds of farmers from the Idido community contribute cherries to the station. Cherries are all floated for density and then placed directly onto drying beds, where they will be consistently turned and rotated for the few weeks that drying requires. The beds are covered at night to protect the cherry from settling humidity, as well as for a few hours each afternoon to prevent scorching from the searingly-hot midday sun.
Fulfillment Times- All lines are running 1-3 business days from order receipt to shipment.
Best Sellers Jan 15th - Feb 15th
Best Sellers Samples
Single O Samples
Breakfast Blend (Single Order Skewed Results)
6BEAN
Flavored Coffee Samples
Ethiopia
Cowboy
Cold Brew
Bali
Don't hesitate to email if you need help. Demand remains at all time highs and our competitive set has significantly higher COGS giving you a huge competitive advantage. If you need help with your business or marketing plan, email for help, join the monthly ZOOMs or sign up for the small group marketing training.
Have a great month!!
We hope you are enjoying the season and taking advantage of the huge demand for specialty grade coffee.
We have been discussing the wild coffee market in all of our meetings and will continue to do so.
We will carefully watch the market for a couple more weeks and then will create the new pricing. Expect this to go into effect April 1. Please don’t wait for your COGS to change.
We recommend that you monitor your competitive set and match price increases. Most indicators show a $2-4/lb increase at the wholesale level and your retail competitive set will be reflecting this in the prices.
The Q1 training topics are focused on helping you successfully sell in 2025.
This Thursday is Coffee Marketing 102 for those of you who signed up - remember that recordings of this series are available if you want to jump in mid session.
The3 part series includes concepts, real world examples, and proven ways to grow your business. This is best practice for creating a successful coffee business broken down into 3 progressive steps.
Coffee Marketing 101: Laying the Foundation (3:00 on 1/23)
Coffee Marketing 102: Growing your Reach (3:00 on 2/20)
Coffee Marketing 201: Scaling for Success. (3:00 on 3/20)
Cost for the series is $200. The live session will be at 3:00 Pacific.
Sign up here
Please don’t forget to join our all partner meeting on 2/27 and remember that you can join any of the Weekly meetings on Thursday if you need help with any specific topic ‘too heavy’ for an email.
Coffee of the month for March - Ethiopia(Natural)
Region -Idido municipality, Yirgacheffe district, Gedeo Zone, Southern Nations, Nationalities, and Peoples’ Region, Ethiopia
Grower - Alamayehu Gosaye
Elevation - 2200-2400 MASL
Soil - Vertisol
Variety - Wolisho, Dega (local landraces), and 74112 and 74110 local landraces
Process - Full Natural and Dried on Raised Beds
Roast Level - Medium/Light - right at 1st crack
Cupping Notes - Lemon, blueberry, strawberry, floral, chocolate, creamy
Idido is part of Yirgacheffe, one of 8 woredas, or districts, that together comprise the dense and competitive highland zone of Gedeo. (The entire Gedeo zone is often referred to as “Yirgacheffe” thanks to the notoriety of this particular district.) Idido is one of Ethiopia’s best-known communities. It’s centrally located among Yirgacheffe producers, being just a few kilometers outside the town of Yirga Chefe itself—a surprisingly small community given its mythical stature as one of the world’s most gifted coffee landscapes. As a coffee terroir, this part of Gedeo has for decades been considered a benchmark for beauty and complexity in arabica coffee—known for being beguilingly ornate and jasmine-like when fully washed, and seductively punchy and sweet when sundried--and hardly requires an introduction.
For this lot, the processing station, managed by Mesele Haile, and hundreds of farmers from the Idido community contribute cherries to the station. Cherries are all floated for density and then placed directly onto drying beds, where they will be consistently turned and rotated for the few weeks that drying requires. The beds are covered at night to protect the cherry from settling humidity, as well as for a few hours each afternoon to prevent scorching from the searingly-hot midday sun.
Fulfillment Times- All lines are running 1-3 business days from order receipt to shipment.
Best Sellers Jan 15th - Feb 15th
Best Sellers Samples
Single O Samples
Breakfast Blend (Single Order Skewed Results)
6BEAN
Flavored Coffee Samples
Ethiopia
Cowboy
Cold Brew
Bali
Don't hesitate to email if you need help. Demand remains at all time highs and our competitive set has significantly higher COGS giving you a huge competitive advantage. If you need help with your business or marketing plan, email for help, join the monthly ZOOMs or sign up for the small group marketing training.
Have a great month!!
Bryan Rauch
