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The survey data is in and buyers are very clear about what they want in their coffee company. Be sure to join us over the next month as we discuss how to position our brands to sell into the current demand.
We will add survey content to all of the upcoming meetings:
April 30th: Using Sourcing to Build Brand Identity - What buyers want to hear about the source of their coffee.
May 14th: Roast Profiles, Consistency and Brand Positioning: Live coffee roasting demo. (Collective Members Only).
May 21st: Roast Levels and How they Drive Buyer Behavior in 2026 - adapting your offering list to today's demand.
May Coffee of the Month - Bolivia - COOP Agricola Cafetalera San Juan
Region: Caranavi, La Paz, Bolivia
Variety:Typica, Caturra, and Catua
Grower: 33 farms organized around Cooperativa Agrícola Cafetalera San Juan
Altitude: 1500 mal
Soil: Clay loam
Process: Fully Washed and Sun Dried
Roast Level - Medium
Cup profile: Cocoa, hints of caramel with fruity undertones. Smooth and creamy with bright acidity.
Cooperativa Agrícola Cafetalera San Juan (San Juan) was formed in 1974 with 40 farmer members across Caranaví united in the goal of supporting small family farms and organic, chemical-free methods. The cooperative started out strong; by the mid-2000s Bolivia was hosting annual Cup of Excellence competitions and there was a high level of international development interest in the Yungas coffee sector, of which Caranaví is the center. However, productivity declined tremendously from 2006-2017 among cooperative members due to aging trees and falling investment. That year, Felix Chambi Garcia joined the organization, bringing with him over 16 years of specialty experience as a cupper and member of various other Bolivian cooperatives. Since then, the coop’s total production, overall quality, and diversity of coffees has all increased significantly. Felix sees himself as part of the younger, renewed generation of coffee lovers in Bolivia—including baristas and roasters—who are fortunate to be in a producing country with such high potential. This generation certainly believes there is a lot of ground to be covered.
San Juan relies on individual farmers to process their own coffee. Felix has made quality control central to the coop’s operations, and his lab in Alto Cochabamba serves as the central control point for all lot building and exportation. Parchment lots that don’t make the minimum requirement are sold domestically, rather than marketed abroad. Harvesting goes according to a common protocol as well: coffee cherry is picked exclusively ripe, floated to sort by density, depulped on small mechanical depulpers, and fermented 18-24 hours. Once fermentation is complete the parchment is washed clean in narrow basins and sundried on raised screen beds. The cooperative is working toward installing mechanical demucilagers to better calibrate the pulping and fermentation of the various members.
Fulfillment Times on All Lines are still running 2-4 business days.
We are still experiencing record sales levels so be sure that you plan ahead for events and place orders well in advance. Remember that expediting orders is not available at this time - we do make exceptions but there will be times when it would not be fair to other brands to bump you up so don't count on it in your planning.
Top Sellers Mar 15 - April 15
6BEAN
Breakfast Blend
Cowboy
Blonde
Ethiopian
Single O Sample Sets
Best Sellers Sample Sets
Flavored Sample Sets
Coffee with Mushrooms Medium
Colombia
Fastest growing products continue to be Functional Coffee.
As always, if you are struggling or not seeing steady increases in sales, please reach out for help.
The survey data is in and buyers are very clear about what they want in their coffee company. Be sure to join us over the next month as we discuss how to position our brands to sell into the current demand.
We will add survey content to all of the upcoming meetings:
April 30th: Using Sourcing to Build Brand Identity - What buyers want to hear about the source of their coffee.
May 14th: Roast Profiles, Consistency and Brand Positioning: Live coffee roasting demo. (Collective Members Only).
May 21st: Roast Levels and How they Drive Buyer Behavior in 2026 - adapting your offering list to today's demand.
May Coffee of the Month - Bolivia - COOP Agricola Cafetalera San Juan
Region: Caranavi, La Paz, Bolivia
Variety:Typica, Caturra, and Catua
Grower: 33 farms organized around Cooperativa Agrícola Cafetalera San Juan
Altitude: 1500 mal
Soil: Clay loam
Process: Fully Washed and Sun Dried
Roast Level - Medium
Cup profile: Cocoa, hints of caramel with fruity undertones. Smooth and creamy with bright acidity.
Cooperativa Agrícola Cafetalera San Juan (San Juan) was formed in 1974 with 40 farmer members across Caranaví united in the goal of supporting small family farms and organic, chemical-free methods. The cooperative started out strong; by the mid-2000s Bolivia was hosting annual Cup of Excellence competitions and there was a high level of international development interest in the Yungas coffee sector, of which Caranaví is the center. However, productivity declined tremendously from 2006-2017 among cooperative members due to aging trees and falling investment. That year, Felix Chambi Garcia joined the organization, bringing with him over 16 years of specialty experience as a cupper and member of various other Bolivian cooperatives. Since then, the coop’s total production, overall quality, and diversity of coffees has all increased significantly. Felix sees himself as part of the younger, renewed generation of coffee lovers in Bolivia—including baristas and roasters—who are fortunate to be in a producing country with such high potential. This generation certainly believes there is a lot of ground to be covered.
San Juan relies on individual farmers to process their own coffee. Felix has made quality control central to the coop’s operations, and his lab in Alto Cochabamba serves as the central control point for all lot building and exportation. Parchment lots that don’t make the minimum requirement are sold domestically, rather than marketed abroad. Harvesting goes according to a common protocol as well: coffee cherry is picked exclusively ripe, floated to sort by density, depulped on small mechanical depulpers, and fermented 18-24 hours. Once fermentation is complete the parchment is washed clean in narrow basins and sundried on raised screen beds. The cooperative is working toward installing mechanical demucilagers to better calibrate the pulping and fermentation of the various members.
Fulfillment Times on All Lines are still running 2-4 business days.
We are still experiencing record sales levels so be sure that you plan ahead for events and place orders well in advance. Remember that expediting orders is not available at this time - we do make exceptions but there will be times when it would not be fair to other brands to bump you up so don't count on it in your planning.
Top Sellers Mar 15 - April 15
6BEAN
Breakfast Blend
Cowboy
Blonde
Ethiopian
Single O Sample Sets
Best Sellers Sample Sets
Flavored Sample Sets
Coffee with Mushrooms Medium
Colombia
Fastest growing products continue to be Functional Coffee.
As always, if you are struggling or not seeing steady increases in sales, please reach out for help.


