May Coffee of the Month, Price Alert and Other Reminders

 

Have you Seen the Numbers?

WOW is all you can say about the current coffee market.  Prices are up 4.7% today alone and are up 31.3% in the last 30 days.   While this is a stunning figure and may have long term impacts, it is not time to panic.  It is time to take a look at your pricing and take a hard look at your competitive set.  While our pricing won't be adjusted until Q3, those small to midsized roasters in your competitive set generally don't have the ability to forward purchase coffee which means the pallet of coffee that cost $4200 on May 16th costs them $5460 today.  Many will have no choice but to increase prices and this provides an opportunity for our Drop Ship partners.  It has never been more important to know your competitive set.  As they are forced to increase their prices, you can and should follow them up.  If and when our prices have to increase, you will already be positioned with your market and buyers will have had the chance to adapt to the current market price levels.  If you don't have an established competitive set done, please ask for help and create it now!

May Coffee of the Month - Burundi

Roast Level: Medium

Region: Ngozi Province, Burundi

Grower: Smallholder farmers around the Bahire coffee washing station

Altitude:  1800 MASL

Soil: Volcanic Loam

Certifications: Conventional

Process:  Fully Washed

Variety: Bourbon

Cupping Notes: Brown sugar, nougat, milk chocolate, bright and sweet. 

Fully washed processing for members of the Bahire group is as detailed as anywhere in Burundi where the best coffees are produced. Cherry is floated for density and visible defects prior to depulping and under-water fermentation. After fermentation is complete the wet parchment is sorted by density in concrete washing channels. Drying takes place at first under shade, and then in open air with the parchment piled into pyramids, which are flattened and re-shaped each day as a form of incremental air exposure to slowly and evenly dry the coffee and lock in the final moisture. The resulting profile is exceedingly clean, bright and delicate.

 

Best Sellers Last Week

Best Sellers Samples

Flavored Samples

Breakfast Blend

Single O Samples

6 Bean

African Espresso

Ethiopia

Bali

Cowboy

Guatemala 

Fulfillment Times remain at 1-3 business days on all lines

Regular Q&A ZOOM call on Thursday if you need help with anything too complex for an email.

Have a great week!!!

 

 

 

Have you Seen the Numbers?

WOW is all you can say about the current coffee market.  Prices are up 4.7% today alone and are up 31.3% in the last 30 days.   While this is a stunning figure and may have long term impacts, it is not time to panic.  It is time to take a look at your pricing and take a hard look at your competitive set.  While our pricing won't be adjusted until Q3, those small to midsized roasters in your competitive set generally don't have the ability to forward purchase coffee which means the pallet of coffee that cost $4200 on May 16th costs them $5460 today.  Many will have no choice but to increase prices and this provides an opportunity for our Drop Ship partners.  It has never been more important to know your competitive set.  As they are forced to increase their prices, you can and should follow them up.  If and when our prices have to increase, you will already be positioned with your market and buyers will have had the chance to adapt to the current market price levels.  If you don't have an established competitive set done, please ask for help and create it now!

May Coffee of the Month - Burundi

Roast Level: Medium

Region: Ngozi Province, Burundi

Grower: Smallholder farmers around the Bahire coffee washing station

Altitude:  1800 MASL

Soil: Volcanic Loam

Certifications: Conventional

Process:  Fully Washed

Variety: Bourbon

Cupping Notes: Brown sugar, nougat, milk chocolate, bright and sweet. 

Fully washed processing for members of the Bahire group is as detailed as anywhere in Burundi where the best coffees are produced. Cherry is floated for density and visible defects prior to depulping and under-water fermentation. After fermentation is complete the wet parchment is sorted by density in concrete washing channels. Drying takes place at first under shade, and then in open air with the parchment piled into pyramids, which are flattened and re-shaped each day as a form of incremental air exposure to slowly and evenly dry the coffee and lock in the final moisture. The resulting profile is exceedingly clean, bright and delicate.

 

Best Sellers Last Week

Best Sellers Samples

Flavored Samples

Breakfast Blend

Single O Samples

6 Bean

African Espresso

Ethiopia

Bali

Cowboy

Guatemala 

Fulfillment Times remain at 1-3 business days on all lines

Regular Q&A ZOOM call on Thursday if you need help with anything too complex for an email.

Have a great week!!!

 

 

By Bryan Rauch

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