Its Coffee Time!

The team just got back from White Label Expo and thanks to all of those who stopped by to say hi.  It was very successful and we look forward to all of the new brands that will start next year.

This is event season and please remember that you should plan on at least 3 weeks from order entry to event date.  This allows plenty of time to handle any sort of label or delivery issue that can prevent your order from arriving on time.

Please also remember that from October 15th-January 15th, we have to strictly enforce our order handling process.  We cannot expedite individual orders ahead of other's that have followed the recommendations.  We can offer faster shipping at an additional cost in some cases but please don't assume we can ship your order faster than 2-3 business days.  It is important to plan and order ahead.

LIMIT ON NEW PARTNERS - 5 per week until January 15th.

It is that time of year when order volumes really take off.  To ensure that our team is able to continue to provide the level of service and speed we provide, we will be limiting new stores to 5 per week.  If you are already in the process, don't worry - your spot is secure.  If you have been debating about when to launch, please let us know and schedule your start date.   There is still plenty of time to launch and take advantage of the HUGE holiday demands we expect this year.

Fulfillment Times

Despite the increase in volumes and total brands, all lines continue to be running at 1-3 business days for all regular orders.  Pallet plus orders are now taking +2 business days due to scheduling logistics for pick ups.

Meeting Reminder

The Partner Growth & Market Insight Meeting is on 10/30 @ 09:00. 

This meeting will include:

Supply Chain Update

Market Demand and Modifying Your Offering List to "Meet the Market"

Social Media:  What works in Fall of 2025 in the Coffee Market : AKA: "You can't really rely on general videos from people not in the Coffee World"

Short Survey to impact 2026 TCR service options and general feedback:  This is the meeting where we prepare for the November vote for meeting times, return label content and what things TCR considers when adding to the services list.

Coffee of the Month for November: Tanzania-Anaerobic

Grower-Neel and Kavita Vohora | Gaia Farm

Variety - Kent

Region -Karatu District, Arusha Region, Tanzania

Altitude - 1650-1800 MASL

Soil - Volcanic Loam

Process -Anaerobic cherry fermentation, depulped and dried on raised beds

Roast Level - Medium

Profile: Dried orange, guava, caramel and chocolate.  A hint of nutmeg.

Gaia Farm is a 620-hectare family-owned estate located in the Karatu district of Tanzania. Gaia is one of two farms managed by Neel and Kavita Vohora, siblings, multi-generation coffee growers, and agricultural entrepreneurs in this extremely unique part of East Africa. Both farms are cultivated along the rim of the Ngorongoro Crater, the largest unbroken caldera in the world and a breathtakingly scenic landscape of escarpments and fertile open range that has been a UNESCO World Heritage site since 1979.  

Neel and Kavita are third-generation Tanzanians of Indian heritage, and their family has been in the Tanzanian coffee business since the end of the second World War. The family export business based in Arusha has more than 60 years experience in the country. 

Since 1971, the Vohoras have owned about 1000 acres of farmland on the southern exterior slopes of the Ngorongoro caldera near the town of Karatu in Tanzania’s lush rift valley. The farms possess Rainforest Alliance certificate, and the family and their 50+ full-time employees on the farm have done a remarkable job of upkeep and preservation of natural beauty while also running a thriving coffee business. They are diversifying into macadamia and honey, provide temporary housing for harvest labor, and even supply land on the farm for local smallholders to grow beans - a mutually beneficial crop as the legumes fix nitrogen in the soil, a critical step in a healthy cycle of crops. 

Neel’s sister Kavita runs the dry mill, roastery, and export business from Arusha, a two-hour drive away from the farms. Their father, Ajai, lives in nearby Nairobi, Kenya, and is still very much involved in the business of exporting coffee as well, and has been instrumental in maintaining the relationship. Kavita is a licenced Q-grader, a meticulous cupper and quality agent, and a mother. Neel is also a knowledgeable farmer with a persistent drive to experiment, has staffed the estate with experienced management. They both keep an army of pets around the offices, including terriers and ducks.  

Of the 620 hectares that comprise Gaia Farm, 260 are planted with coffee. These planted hectares are sub-divided into 50 blocs by microclimate or coffee variety, allowing the Vohoras and their harvest staff of 800 to manage each specific need of the farm in an orderly way. Neel and Kavita have been steady suppliers for Royal for a few years, and beyond the ever-in-demand peaberries that have become synonymous with Tanzania specialty, the brother and sister have put their size and expertise to use introducing a dizzying variation of processing styles into the world. 

Functional Coffee Update

New products are being added to the Functional Coffee Program - if you are not yet a member, you can join and take advantage of our Expo special at $29/month.  November 1st, it goes to the regular price of $39.  These high demand products have special compliance concerns and require direct monitoring by our staff of the brands that sell them so there is a cost/monthly fee.

The next set of products being added over the next 15 days will be:

Med and Dark coffee with mushrooms -Single use cups (Keurig compatible) in a 12-count

Matcha with mushrooms

Hojicha with mushrooms

Instant coffee with mushrooms

The final development steps are in process as we speak and we will send an update with the meeting reminder/invite.

SKUS will be in the app before the products are available.  Please do not place orders until we announce that the products are ready as the orders will be held.

Top Sellers - Sept 15th-Oct 15th

6BEAN

COWBOY

Best Sellers Samples

Single O samples

Flavored Samples

Colombia

Cold Brew

Sumatra

Blonde

Pumpkin Spice

Please don't hesitate to reach out if you are struggling or have any questions.  Existing partners are always Welcome at the weekly Q&A too.

Its Coffee Time!

The team just got back from White Label Expo and thanks to all of those who stopped by to say hi.  It was very successful and we look forward to all of the new brands that will start next year.

This is event season and please remember that you should plan on at least 3 weeks from order entry to event date.  This allows plenty of time to handle any sort of label or delivery issue that can prevent your order from arriving on time.

Please also remember that from October 15th-January 15th, we have to strictly enforce our order handling process.  We cannot expedite individual orders ahead of other's that have followed the recommendations.  We can offer faster shipping at an additional cost in some cases but please don't assume we can ship your order faster than 2-3 business days.  It is important to plan and order ahead.

LIMIT ON NEW PARTNERS - 5 per week until January 15th.

It is that time of year when order volumes really take off.  To ensure that our team is able to continue to provide the level of service and speed we provide, we will be limiting new stores to 5 per week.  If you are already in the process, don't worry - your spot is secure.  If you have been debating about when to launch, please let us know and schedule your start date.   There is still plenty of time to launch and take advantage of the HUGE holiday demands we expect this year.

Fulfillment Times

Despite the increase in volumes and total brands, all lines continue to be running at 1-3 business days for all regular orders.  Pallet plus orders are now taking +2 business days due to scheduling logistics for pick ups.

Meeting Reminder

The Partner Growth & Market Insight Meeting is on 10/30 @ 09:00. 

This meeting will include:

Supply Chain Update

Market Demand and Modifying Your Offering List to "Meet the Market"

Social Media:  What works in Fall of 2025 in the Coffee Market : AKA: "You can't really rely on general videos from people not in the Coffee World"

Short Survey to impact 2026 TCR service options and general feedback:  This is the meeting where we prepare for the November vote for meeting times, return label content and what things TCR considers when adding to the services list.

Coffee of the Month for November: Tanzania-Anaerobic

Grower-Neel and Kavita Vohora | Gaia Farm

Variety - Kent

Region -Karatu District, Arusha Region, Tanzania

Altitude - 1650-1800 MASL

Soil - Volcanic Loam

Process -Anaerobic cherry fermentation, depulped and dried on raised beds

Roast Level - Medium

Profile: Dried orange, guava, caramel and chocolate.  A hint of nutmeg.

Gaia Farm is a 620-hectare family-owned estate located in the Karatu district of Tanzania. Gaia is one of two farms managed by Neel and Kavita Vohora, siblings, multi-generation coffee growers, and agricultural entrepreneurs in this extremely unique part of East Africa. Both farms are cultivated along the rim of the Ngorongoro Crater, the largest unbroken caldera in the world and a breathtakingly scenic landscape of escarpments and fertile open range that has been a UNESCO World Heritage site since 1979.  

Neel and Kavita are third-generation Tanzanians of Indian heritage, and their family has been in the Tanzanian coffee business since the end of the second World War. The family export business based in Arusha has more than 60 years experience in the country. 

Since 1971, the Vohoras have owned about 1000 acres of farmland on the southern exterior slopes of the Ngorongoro caldera near the town of Karatu in Tanzania’s lush rift valley. The farms possess Rainforest Alliance certificate, and the family and their 50+ full-time employees on the farm have done a remarkable job of upkeep and preservation of natural beauty while also running a thriving coffee business. They are diversifying into macadamia and honey, provide temporary housing for harvest labor, and even supply land on the farm for local smallholders to grow beans - a mutually beneficial crop as the legumes fix nitrogen in the soil, a critical step in a healthy cycle of crops. 

Neel’s sister Kavita runs the dry mill, roastery, and export business from Arusha, a two-hour drive away from the farms. Their father, Ajai, lives in nearby Nairobi, Kenya, and is still very much involved in the business of exporting coffee as well, and has been instrumental in maintaining the relationship. Kavita is a licenced Q-grader, a meticulous cupper and quality agent, and a mother. Neel is also a knowledgeable farmer with a persistent drive to experiment, has staffed the estate with experienced management. They both keep an army of pets around the offices, including terriers and ducks.  

Of the 620 hectares that comprise Gaia Farm, 260 are planted with coffee. These planted hectares are sub-divided into 50 blocs by microclimate or coffee variety, allowing the Vohoras and their harvest staff of 800 to manage each specific need of the farm in an orderly way. Neel and Kavita have been steady suppliers for Royal for a few years, and beyond the ever-in-demand peaberries that have become synonymous with Tanzania specialty, the brother and sister have put their size and expertise to use introducing a dizzying variation of processing styles into the world. 

Functional Coffee Update

New products are being added to the Functional Coffee Program - if you are not yet a member, you can join and take advantage of our Expo special at $29/month.  November 1st, it goes to the regular price of $39.  These high demand products have special compliance concerns and require direct monitoring by our staff of the brands that sell them so there is a cost/monthly fee.

The next set of products being added over the next 15 days will be:

Med and Dark coffee with mushrooms -Single use cups (Keurig compatible) in a 12-count

Matcha with mushrooms

Hojicha with mushrooms

Instant coffee with mushrooms

The final development steps are in process as we speak and we will send an update with the meeting reminder/invite.

SKUS will be in the app before the products are available.  Please do not place orders until we announce that the products are ready as the orders will be held.

Top Sellers - Sept 15th-Oct 15th

6BEAN

COWBOY

Best Sellers Samples

Single O samples

Flavored Samples

Colombia

Cold Brew

Sumatra

Blonde

Pumpkin Spice

Please don't hesitate to reach out if you are struggling or have any questions.  Existing partners are always Welcome at the weekly Q&A too.