TCR will be at Coffee Fest LA:  August 21-22.  Use this link for 50% off your tickets and if you go, you can schedule some 1:1 time with our team. https://forms.reg.buzz/coffee-fest-la-2026/?exhibitor-inviter=temecula-coffee-roasters

In August, we focused on "Is My Brand Ready to Be Trusted?" and now we move to the practical side with "Taking Your Brand Into Wholesale".  

September 10th – Roasters Collective Members
Building Your Wholesale Program — and Why Your First Wholesale Accounts Matter
Deep dive into building a wholesale program from the ground up: who to target, what to offer, pricing, samples, approaching buyers, and why those first few accounts can be so important to building momentum and learning what works.

September 17th – Monthly Topic Meeting
Your Wholesale Starter Checklist — What to Know Before Someone Asks, “Do You Sell Wholesale?”
A practical introduction to getting wholesale-ready: pricing, products, minimums, samples, ordering, fulfillment, and the basic materials you should have ready before approaching—or being approached by—a potential wholesale customer.

September 24th – Partner Growth & Insight
Adding Wholesale to Your Growth Strategy — Why Wholesale Can Be Such an Important Part of Growing a Coffee Brand
The bigger picture: how wholesale complements online sales, events, local relationships and recurring business—and why even a handful of good wholesale accounts can change the economics and stability of a growing brand.

September Coffee of the Month - Sulawesi

Roast Level - Medium Dark

Profile Notes - Full bodied, smooth and low in acid with notes of vanilla, dark chocolate and citrus.

Grower -Producers organized around the Cooperative of Toraja Coffee Growers

Varietal -Catimor, S-795, Typica

Altitude -1400 - 2000 masl

Process -"Giling Basah" - Semi-washed and wet hulled after pulping, then dried in the sun.

The Torajan tribe, living in the central mountain region of the South Sulawesi province, continue to maintain a traditional village lifestyle that includes houses that resemble boats. The growing region has a complex geography that includes humid low-land rice paddies flanked by thousand-foot rock walls capped in perpetual mist. Coffee is grown in this geographic wonderland at elevations that reach 2000 MASL, considered to be some of the highest growing elevations in all of Indonesia. In recent years, producers who cultivate and harvest coffee on farms that average less than 3 acres in size have been organizing and building community micro-mills to improve their processing standards. At these mills, each producer carefully sorts their harvested cherries, depulps, ferments overnight, washes, and lays wet parchment out on patios to shed water. Next the coffee takes a detour from the conventional path of processing in other origins, wherein, the coffee parchment is removed while the coffee still has a high moisture content. This wet-hulling process, called Giling Basah in the Indonesian language, leaves the coffee bean exposed while drying on patios to a moisture percentage acceptable for export and gives the bean its unique bluish color and the hallmark Indonesian profile. Local producer groups have also begun to partner with regional exporters like Indokom to overcoming logistical challenges like rugged roads and lack of infrastructure. Indokom provides logistics and milling facilities, which improves traceability and quality control throughout the post-harvest process, as well as, the ability to swiftly bring the coffee to the international market, ensuring greater producer earnings from direct trade relationships.

Fulfillment Times on All Product Lines Are Currently Running 2–4 Business Days

We are continuing to experience record sales, so please be sure to plan ahead for all events and place orders well in advance. Please remember that expedited ordering is not currently available. While we do make rare exceptions when possible, brands should not rely on this, as moving orders ahead in production would be unfair to other brands already scheduled on the roast list.

As always, please don’t hesitate to contact us with questions or if you would like a quick review of your website or business plan to help strengthen and improve your coffee business.

TCR will be at Coffee Fest LA:  August 21-22.  Use this link for 50% off your tickets and if you go, you can schedule some 1:1 time with our team. https://forms.reg.buzz/coffee-fest-la-2026/?exhibitor-inviter=temecula-coffee-roasters

In August, we focused on "Is My Brand Ready to Be Trusted?" and now we move to the practical side with "Taking Your Brand Into Wholesale".  

September 10th – Roasters Collective Members
Building Your Wholesale Program — and Why Your First Wholesale Accounts Matter
Deep dive into building a wholesale program from the ground up: who to target, what to offer, pricing, samples, approaching buyers, and why those first few accounts can be so important to building momentum and learning what works.

September 17th – Monthly Topic Meeting
Your Wholesale Starter Checklist — What to Know Before Someone Asks, “Do You Sell Wholesale?”
A practical introduction to getting wholesale-ready: pricing, products, minimums, samples, ordering, fulfillment, and the basic materials you should have ready before approaching—or being approached by—a potential wholesale customer.

September 24th – Partner Growth & Insight
Adding Wholesale to Your Growth Strategy — Why Wholesale Can Be Such an Important Part of Growing a Coffee Brand
The bigger picture: how wholesale complements online sales, events, local relationships and recurring business—and why even a handful of good wholesale accounts can change the economics and stability of a growing brand.

September Coffee of the Month - Sulawesi

Roast Level - Medium Dark

Profile Notes - Full bodied, smooth and low in acid with notes of vanilla, dark chocolate and citrus.

Grower -Producers organized around the Cooperative of Toraja Coffee Growers

Varietal -Catimor, S-795, Typica

Altitude -1400 - 2000 masl

Process -"Giling Basah" - Semi-washed and wet hulled after pulping, then dried in the sun.

The Torajan tribe, living in the central mountain region of the South Sulawesi province, continue to maintain a traditional village lifestyle that includes houses that resemble boats. The growing region has a complex geography that includes humid low-land rice paddies flanked by thousand-foot rock walls capped in perpetual mist. Coffee is grown in this geographic wonderland at elevations that reach 2000 MASL, considered to be some of the highest growing elevations in all of Indonesia. In recent years, producers who cultivate and harvest coffee on farms that average less than 3 acres in size have been organizing and building community micro-mills to improve their processing standards. At these mills, each producer carefully sorts their harvested cherries, depulps, ferments overnight, washes, and lays wet parchment out on patios to shed water. Next the coffee takes a detour from the conventional path of processing in other origins, wherein, the coffee parchment is removed while the coffee still has a high moisture content. This wet-hulling process, called Giling Basah in the Indonesian language, leaves the coffee bean exposed while drying on patios to a moisture percentage acceptable for export and gives the bean its unique bluish color and the hallmark Indonesian profile. Local producer groups have also begun to partner with regional exporters like Indokom to overcoming logistical challenges like rugged roads and lack of infrastructure. Indokom provides logistics and milling facilities, which improves traceability and quality control throughout the post-harvest process, as well as, the ability to swiftly bring the coffee to the international market, ensuring greater producer earnings from direct trade relationships.

Fulfillment Times on All Product Lines Are Currently Running 2–4 Business Days

We are continuing to experience record sales, so please be sure to plan ahead for all events and place orders well in advance. Please remember that expedited ordering is not currently available. While we do make rare exceptions when possible, brands should not rely on this, as moving orders ahead in production would be unfair to other brands already scheduled on the roast list.

As always, please don’t hesitate to contact us with questions or if you would like a quick review of your website or business plan to help strengthen and improve your coffee business.